Kristina Jenkins is a digital strategist, content designer, writer, and all-around problem solver who loves untangling complex digital challenges and turning them into thoughtful, user-centered experiences. She currently serves as Lead Narrative Strategist at Bluecadet, where she leads strategy for websites and digital products supporting a range of clients, including the National WWII Museum, Nike, W.L. Gore, Princeton University, and the Webby Award-winning National Gallery of Art. Her work entails everything from running discovery workshops and crafting information architecture to detailed content modeling, governance, AI strategy, and launch support. Her role serves as the bridge between client aspirations and the realities of content, design, and technology, all in service of helping organizations tell stories and create digital experiences that are intuitive and impactful.
Before joining Bluecadet, Kristina spent nearly a decade at Visit Philadelphia, where she ultimately served as Vice President of Digital Content & Strategy. There, she led digital strategy and content across the organization's web properties, helped shape multiple major website redesigns, and managed teams, editorial operations, analytics, and content production. Earlier in her career, she edited lifestyle magazines in Philadelphia, Denver, Phoenix, and Tucson, where she learned that every great story starts with curiosity—and that deadline adrenaline is a surprisingly effective motivator.
A Philadelphia-area native, Kristina is happiest solving a thorny website problem, exploring a museum, hiking a mountain trail, or planning her next trip somewhere she's never been. At home, you'll usually find her searching for a great meal, cheering on the arts, or enjoying a well-earned bourbon after finally tracking down that one elusive launch-day bug.